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THAT AMOUNTS TO
369,258
people using recreational drugs
in Ireland each week
€10 per week each
= €369,258 weekly
€192M per year
THAT AMOUNTS TO
900,000
people using recreational drugs
in Ireland each week
€9 per week each
= €8,100,000 weekly
€421.2M per year
WHAT IS A DRUG DEALER?

Anyone who sells or shares drugs.

The only difference between someone who pays €10 for drugs
and someone who spends €10,000 for drugs……
is the quantity and price
If you use recreational drugs you cannot complain about

DRUG DEALERS

Caught with 10k worth of drugs. Why?
Because they’re supplying you with your €10 worth of drugs.
You are the first and most important link in the demand/supply chain.
Facts Not Fiction
The process of addiction follows a predictable pattern from:
Experimentation-Recreation-Problematic-Dependence
Nobody sets out to become addicted to drugs or to bring drug related problems to themselves, their homes or their community. But drug problems and crime are part and parcel of drug use however small that drug use may be.
FACT. ALL ILLEGAL DRUG USE CAUSES HARM

"Cannabis is not addictive"

Is what those who support the use of cannabis often say, but 99.9% of problematic drug users or those addicted to drugs will say that the first drug they ever tried was cannabis

THINK
The aim of the Think Before You Buy initiative is to tackle the underlying cause of the drugs issue
THE UNDERLYING CAUSE OF THE DRUGS ISSUE IS RECREATIONAL DRUG USE
The involvement in and support of so many people for recreational drug use tends to trivialise and normalise drug taking as a harmless pursuit.
This normalisation and trivialisation needs to be questioned and challenged
at all levels of society and most especially in the media
People of influence should not be allowed to use their access to the media as a platform to
GLORIFY TRIVIALISE OR NORMALISE RECRECATIONAL DRUG USE
Download the REPORT to learn more and print the campaign POSTER 

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"The Think Before You Buy campaign brings home the message that recreational drug use plays a key part in funding the operations of major drug dealers in Ireland, and is directly linked to the criminality and damage to communities that they do....

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